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About UP 

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Productions UP is an

artist management and production company specializing in

concerts, theatrical works, and audiovisual content.

Credits : Elizabeth Delage

VÉRONIQUE ''VÉA'' BOSSÉ

 EXECUTIVE DIRECTOR

ARTISTIC DIRECTOR, FILMMAKER, STAGE DIRECTOR

Véa is a multidisciplinary artist who blends theater and cinema in her numerous projects. She holds a degree in Theater Studies from the University of Sorbonne Nouvelle Paris III. From 2005 to 2010, she directed the theater company she founded, Calliopé. Between 2010 and 2012, she worked in Paris and London, primarily in the world of theater. From 2017 to 2019, she served as the artistic director of the technology company Neweb Labs, where she worked on the project of Maya Kodes, a real-time holographic singer. She is a co-founder of Productions UP, a production company specializing in concerts, audiovisual content, and artist management. She directed her first short film, "Made It," in 2016, which has been viewed hundreds of thousands of times on YouTube. She went on to direct around fifteen music videos for artists from various musical genres. She also produced and directed a trilogy of original shows for Télé-Québec, which received several nominations and awards, including a Prix Numix and Prix Gémeaux.

Véa also works independently as an artistic director on various projects in the fields of music, dance, cinema, digital art, and theatrical performance. She collaborates with artists from all disciplines to support them in their creative endeavors. Artistic support is at the heart of Productions UP's mission. She believes that encounters shape the greatest masterpieces, and it is a true passion for Véa to bring artists' visions to life in this sense.

Since 2019, she has also been the co-artistic director of the theater company Youtheatre in Montreal.

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Credits Elizabeth Delage

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Credits Elizabeth Delage

MAUDE LAFRANCE

EXECUTIVE DIRECTOR

ARTIST MANAGER & PRODUCER

Maude has been working in artist management and production for over 15 years. Initially passionate about dance, she has been involved as a performer and teacher from a young age. In 2006, she graduated from the School of Show Business in the Artistic Development Agent program. She was immediately recruited by her teachers and started her professional career. In 2009, she co-founded her first record label and coordinated her first project in the Middle East. This involved the production of the music video "Yalla Habibi" with Karl Wolf and Rime Salmi, whom she represented in management for the following ten years after this success. With a track record of completing projects in Canada, France, the United States, and the Middle East, she possesses a solid expertise in production and management, as well as a valuable network of contacts that she nurtures. 

In addition to her work as a producer for over 10 years, she applies her experience to various artistic sectors such as dance, theater, music, and audiovisual. Growing up in an entrepreneurial family, she is a seasoned businesswoman with many years of experience in business management.

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